The car market continues to be in a rather complicated situation, especially in Italy. Among...
2020-01-14 10:04:37
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new car market: Italians save, down the average expenditure

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A predicted fall

The car market continues to be in a rather complicated situation, especially in Italy. Among hybrids, electric and LTZ raging a bit 'all over the country, Italian consumers have to analyze a lot of data before making a decision. Moral of the story, in 2019 Italians spent an average of EUR 21,500 in the purchase of a new car, compared to € 22,400 in 2018. The decline was 4%, and reflects greater savings will on the part of consumers. The data comes from the Observatory on the Auto Search Online DriveK the portal, and are based on a sample of 50,000 quote requests received between January and November 2019.
According to research, over 50% of applications were those cars costing between 10,000 and 20,000 Euros, the most interesting range for most consumers. Compared to 2018 we note in this segment a growth of 0.9%, which helps us to better understand the decline on the more expensive end. Estimates on the cars from 20,000 to 40,000 euro account for 38% of the total, while those on cars more than 40,000 Euros stop at 4%. In 2018, the latter reached 6.5% of the total.
There is then less people willing to spend heavily in the purchase of their car. To act as a mirror to this collapse is the surge in the estimates of the ultra-economical vehicles. The car with the selling price within the 10,000 euro have seen a significant increase in consumer interest, ranging from 2% in 2018 to 4% in 2019. As the value is lower overall, is a clear doubling percentage of all 'last year.
Trentino-Alto-Adige is the region where more is spent in the purchase of a new car, with an average of 23,500 euro. The lowest spending is instead in Lazio, Sicily and Sardinia, where estimates that about 20,500 euro on average.